Quarterbacking Children’s Health

Since 2006, the Birmingham Bowl has donated over $430,000 to the Monday Morning Quarterback Club in support of its charitable arm, Quarterbacking Children’s Health Foundation. The Quarterbacking Children’s Health Foundation provides direct financial support to charities providing vital medical services to area children.

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Extra Yards for Teachers

In 2022, ESPN and The Birmingham Bowl partnered with the College Football Playoff Foundation for their Extra Yard For Teachers initiative which awarded two $500 gift cards to the City of Birmingham elementary and secondary Teachers of the Year, Reggie White and Monquelle Shamburger. These two have exemplified what it means to go the “Extra Yard” when it comes to helping Birmingham’s youth prepare for the future.

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Economic Impact

The Greater Birmingham Convention and Visitors Bureau estimates that the teams, bands and fans of East Carolina and Coastal Carolina attending the 2022 Birmingham Bowl generated $6.6 million in economic impact for the Birmingham area. This brings the total economic impact for the first 16 years of the Bowl to $173 million.

Television Ratings

Bowl Season is, annually, the most watched two weeks on ESPN. 2022 was no different with 2,620,000 viewers tuning in to watch the Birmingham Bowl, a 3.5 hour nationally televised game highlighting the City of Birmingham to the entire nation. This was the highest viewership of the Birmingham Bowl since 2017 and was the ninth most-watched Non-NY6 bowl on ESPN platforms.


Since 2006, the Birmingham Bowl has distributed thousands of complimentary tickets to local youth groups, non-profit organizations, First Responders, members of the Armed Forces, retirees, veterans and their families through the generous donations of our conference partners and sponsors. 3


First Sell Out

41,871 fans filled Protective Stadium on December 28, 2021 for the 15th Birmingham Bowl making it the first sell-out in the history of the bowl game and the first sell-out for Protective Stadium. The Bowl was one of only seven bowls to report a sellout for 2021.

Top Ten Ranking

The 2021 Birmingham Bowl was once again ranked as one of the top bowl games of the year with College Football News ranking the matchup between Houston and Auburn at #8. CBS Sports ranked the game at #15 out of the 37 bowls played.