The TicketSmarter Birmingham Bowl manages its licensing program through a partnership with The Collegiate Licensing Company (CLC). If you are interested in working with the TicketSmarter Birmingham Bowl, please see the CLC contact information below.


Olin Arnold,, 770.956.0520 or visit


Team IP Sports is the exclusively licensed merchandiser of TicketSmarter Birmingham Bowl apparel at Protective Stadium, the Sheraton Birmingham Hotel, the Westin Birmingham Hotel, the Hyatt Regency Wynfrey Hotel, the Hilton Hotel, the Marriott Birmingham Hotel, Uptown Street Fest and Fan Zone.

No other university groups (alumni, students, fraternities, etc.) or merchandisers may sell merchandise at these venues. The TicketSmarter Birmingham Bowl will have merchandise available for purchase for both teams. Logo merchandise will also be available at both host hotels during bowl week and at Legion Field on the day of the game. For any and all Apparel licensing/merchandising questions regarding the TicketSmarter Birmingham Bowl, please contact the following individuals:


Randy Sparks,, (772) 370-5554

TicketSmarter Birmingham Bowl Logos

Ticketsmarter birmingham bowl logo 2021 final

Download the official hi-res (jpg & eps) TicketSmarter Birmingham Bowl logo graphic to be used by authorized media outlets in print, on-air and online.

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